Visual Novel Video Game, Sci-fi Comedy

(Creative Producer, Marketing Director, Music Director, Composer, Music Programmer)

I was responsible for writing, producing, and supervising crew, editors, and designers in trailers, online experiential content, and other marketing materials. I also composed and programmed all of the music, and supervised/licensed freelance composers and their music.

A week before the game's debut on Steam, I was put in charge of creating a new digital experiential marketing campaign for the release, which resulted in an over 20,000% increase in social media activity. PSweet's ads included more traditional "out-of-world" as well as experiential immersive "in-world" experiential ads that put viewers inside of the world of the game and expanded the narrative universe, via satire commercials for fake companies and products featured in the game.

I wrote copy for ads, wrote the screenplays for ads, and produced them fully. I led casting, managed locations, and supervised VFX composition and editing. I supervised graphic designers, and was on-set assistant directing for live action segments.

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